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When users first open Apple's apps, such as the App Store, Apple News, and Apple Stocks, they're given the freedom to choose whether they want to enable personalized ads. The new ads will follow the same strict guidelines and policies applied across all of Apple's platforms and services. Ads will appear under the "You Might Also Like" section towards the bottom of the page and will also be clearly marked as ads.Īt the cornerstone of Apple's App Store ads is the company's focus on user privacy. The second new ad placement for developers in the App Store will be directly within app product pages.
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The Today tab is the first tab that's pre-loaded when the App Store app is opened and was introduced as part of the App Store redesign in 2017. Ads are clearly marked as ads and are distinguishable from the normal editorial App Store stories. With Today App Store ads, developers will be able to promote their apps right alongside the daily editorial content by the App Store team. Like our other advertising offerings, these new ad placements are built upon the same foundation-they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.Īs part of those efforts, the first new ad opportunity will be within the Today tab - the front page of the App Store. The expansion of ad opportunities in the App Store is part of the company's efforts to maintain the App Store as the best place for developers to grow their businesses.Īpple Search Ads provides opportunities for developers of all sizes to grow their business. Both ad placements have been a tremendous success for developers, helping them find users who may be interested in their apps, according to Apple. Until now, Apple has offered developers two ad opportunities on the App Store: in the Search tab and within the Search results page. Apple today announced it is expanding its offering of how developers can promote their apps on the App Store, helping developers expand their reach and making it easier to discover more of what the App Store has to offer.